/nas/content/live/lutd/wp-content/themes/lutd-core/template-landing-109.php Custom Kansas City Web Design | Light Up The Dark

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Branding By Light Up The Dark

Premium brands for small businesses that are made to impress.

We are passionate about crafting beautiful brands that make a statement and leave a lasting impression.

Get Started

What’s included in branding

Make sure that you stand apart from your competition and resonate effectively with your audience. All of our branding packages include logo design, a color scheme, a typography system, graphic elements, and a style guide.

Color palettes in branding

Color Palette

Your color palette is designed in tandem with your logo. However, we recognize it as a distinct process because of the important role it plays in your larger visual identity and the way it is applied across all channels.

Research driven

We make sure that your color scheme will stand out from the crowd.


For either print or digital use cases, your color scheme is made to work.

Make a Statement

We always strive to create schemes that embody the personality of your brand.

Thorough documentation

Each color in the palette is identified and described in multiple color formats.

Typography System

Fonts are a powerful way of expressing your brand’s tone and personality through type. We take extra care in selecting the right fonts for the right brand to build flexible, striking typeface systems.

Establish your identity

Take your brand to the next level with coordinated fonts across your channels.

Style guide

Your included style guide identifies each font and their intended usage.

Budget friendly

From premium to budget-friendly, we only pick the best fonts.

Using typography in branding and design at Light Up The Dark
Kansas City graphic design demo

Graphic Elements

Graphic elements complement your core brand elements to create a more dynamic, flexible system that will establish stronger brand presence across a wider variety of uses.

Symbols & Icons

We’ll pair your brand with icons and symbols that match you stylistically.


Use unique graphic elements in any kind of branded asset.

Custom Designed

Each brand system is custom designed with unique graphic elements.

Style Guide

All brand packages come with a guide outlining each element of your brand with general usage guidelines to help maintain brand integrity and unity.

Color Palette

Every color is defined in multiple color formats with usage guidelines.

Typography System

Each font in the system is defined along with intended usage.

Logo Usage Guidelines

We give guides on how to best use your logo in different applications.

Branding Style Guide By Light Up The Dark

+ Add-ons

Use your branding material anywhere and everywhere. Our team will custom design your branded marketing material.

Marketing Materials

  • Flyers
  • Brochures
  • Posters
  • Booklets
  • Mailers
  • Postcards

Business Materials

  • Business cards
  • Letterheads
  • Signage
  • Annual reports
  • Labels

Other Design Services

  • Apparel
  • Book covers
  • Publication
  • Advertising